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The CVB contracts with Mid-Florida Marketing & Research to measure the economic impact of tourism and to gauge CVB programs and initiatives.

The impact of the area's tourism and hospitality industry is substantial. The area welcomes approximately 8.3 million visitors each year, with visitor expenditures now totaling $4.8 billion. In addition, the accommodations industry alone now pays $70 million annually in Volusia County ad valorem property taxes.

Below is some data on area's accommodations' Occupancy and Average Daily Rate.

1990-2007 ADR and OCC Annual

ADR December 2004-2007
June 2008 Average Daily Rate report



September '08
Halifax Area Advertising Authority
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Travel Industry Sales
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Advertising/Internet Advisory Committee
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Biketoberfest®Meeting
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Golf Daytona Beach
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126 East Orange Avenue - Daytona Beach, FL 32114 | Tel: (386) 255-0415 | Fax: (386) 255-5478
©2005 Daytona Beach Area Convention & Visitors Bureau